Hi Guys,

My name is Aarti!

My background is in ecommerce and digital marketing. I'm in the MSc Media Management program at the New School for Public Engagement.

My favourite app is - seamless - because i love to eat.
But recently just discovered Level Up which allows you to pay with your CC at participating locations you just scan your QR code (all your CC information is already stored) and you receive digital receipts!

Three things from the iOS Reading that stood out for me

Aesthetic Integrity - with regards to integrated functionality and predictable user behaviour

Xcode - great for prototyping - which I did not know!

Simplicity - less confusion - this i found interesting because if we look at design as a whole across the web a lot of logos are now flat - which is like the iOS7 design, flat, simplistic and easy to understand. It took me a while to get used to the look because I liked the depth - and making things look like buttons but its grown on me!